Problem: If many instances of the expression new C(...) are sprinkled across a program we have very strong bindings to creation of C - as opposed to an alternative class D

It is sometimes awkward to program adequate constructors because we cannot chose good name for them, and we cannot always control the parameters of constructors

Solution: Create objects via one or more factory methods - typically class methods

There exist related object-oriented design patterns called Factory Method and Abstract Factory, both of which involve inheritance